Product Review: Black Rifle Coffee Company

Check out Black Rifle Coffee from Offroad Vegan!

Off-road Vegan

Living in the woods of Oregon, you must be proficient with a few critical things.  Make a damn good coffee, and be able to hit your target with judicious marksmanship.

So when those two things unite, it makes for an awesome product.

Processed with VSCO with c2 preset A cuppa BRCC Joe while cleaning the rifles after a long day on the range.

Enter Black Rifle Coffee Company.  This small batch, veteran-owned roaster hails from Utah.  They have an awesome brand which represents the antithesis of what they call “hipster coffee.”  Which, in my opinion was becoming overly pretentious.  I want my coffee good, I want it consistent, and I want my roaster armed (not kidding, the photo below is from their website.  I love it).

screen-shot-2016-11-21-at-9-36-06-am Something you will NOT see at Starbucks, sadly.

My  friends and family will agree – I am a bit of a coffee snob.  Each morning starts with my ritual…

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Welcome to Vegan Shooter!

Some of you may recognize me also as the “offroad vegan.”  As I mention over on that blog, I am a vegan that strays from the stereotype, and who really wants to break them.  We don’t all wear skinny jeans and drive fixie bikes.  We work hard, we jeep, we shoot, we share vegan jerky on camping trips, and take a good ribbing from our omni friends.  But in the end, it is how vegans reach out into the mainstream that will really impact our movement.


I hate to say it, but these “shout outs” in restaurants and grocery stores do little if anything to help.  In many ways, they continue to paint vegans as yelling, angry activists with no room for understanding or middle ground.

If we really, truly want to move veganism forward, we need to stop shouting.  Be approachable. Be thick skinned.  Push out into mainstream society.  Just don’t be a dick.

And that is the goal with my two blogs.  Focus on my personal hobbies (Jeeping and shooting) where there is not a lot of vegan representation.  Be available, educate those that ask, and put plenty of lead downrange.

Thanks for stopping by!